Ironwheel is a local, small one-man brand dedicated to making these really cool handcrafted wooden toy cars and it is all hand made, this guy puts together every single little car, he goes out to buy every piece, he glues every piece and assembles every little wheel.
When the Ironwheel guy came asking for help building his brand, being an independent artist myself I couldn’t resist the chance at helping out a fellow artist going alone against the world.
I wanted the graphics and visual identity to keep the geometric, simple blocky shapes of the actual product, I came up with some identifiers, graphics and posters to help him achieve his goals.
Hope you enjoy the work!